Home Buying 8 min read 1,495 words

Craft a competitive house offer with these strategies.

Make a competitive offer by pricing based on comps, including contingencies and earnest money. Learn negotiation tactics and what to include.

DT

David Thompson

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To make an offer on a house, get pre-approval for a mortgage, research comparable sales to determine fair value, decide on your offer price and terms, complete a purchase agreement with your agent and submit it to the seller. Include earnest money (1-3% of price), contingencies for inspection and financing, your preferred closing date and any special requests. Most offers receive a response within 24-48 hours.

Before You Make an Offer

Get Pre-Approved

Pre-approval shows sellers you’re serious and can afford the home. Include your pre-approval letter with your offer.

What pre-approval provides:

  • Maximum loan amount
  • Interest rate estimate
  • Lender commitment letter

Research the Property

Gather information:

  • Days on market
  • Price changes
  • Property history
  • Tax records
  • School district
  • Neighborhood trends

Analyze Comparable Sales

Study recent sales of similar homes (“comps”):

Good comps are:

  • Within 0.5 miles (urban) or 1 mile (suburban)
  • Sold within 3-6 months
  • Similar size (within 10-15%)
  • Similar age and condition
  • Similar features (beds, baths, garage)

Calculate price per square foot to compare values across different-sized homes.

Understand Market Conditions

Market TypeBuyer Strategy
Seller’s marketOffer at or above asking, fewer contingencies
Buyer’s marketOffer below asking, more negotiating power
Balanced marketOffer near asking with standard terms

Elements of a Purchase Offer

Purchase Price

Your offer price should be based on:

  • Comparable sales analysis
  • Property condition
  • Days on market
  • Seller motivation
  • Competition from other buyers

Earnest Money Deposit

Shows you’re serious about buying:

MarketTypical Amount
Buyer’s market1% of price
Balanced market1-2% of price
Seller’s market2-3% of price

Higher earnest money makes your offer more attractive.

Contingencies

Contingencies let you back out and keep your earnest money:

Inspection contingency: Cancel if inspection reveals problems

Financing contingency: Cancel if you can’t get loan approval

Appraisal contingency: Cancel if home appraises below purchase price

Sale contingency: Cancel if you can’t sell your current home

Fewer contingencies = stronger offer, but more risk for you

Closing Date

Typical closing is 30-45 days from offer acceptance. Consider:

  • Your mortgage timeline
  • Seller’s moving needs
  • Lease expiration dates
  • School schedules

Flexibility on closing can make your offer more attractive.

What’s Included

Specify items included in the sale:

  • Appliances (refrigerator, washer/dryer)
  • Window treatments
  • Light fixtures
  • Outdoor equipment
  • Furniture (if negotiated)

Seller Concessions

You can ask the seller to contribute to your closing costs:

Loan TypeMaximum Seller Contribution
Conventional (< 10% down)3%
Conventional (10-24% down)6%
Conventional (25%+ down)9%
FHA6%
VA4%

Trade-off: Asking for concessions may weaken your offer in competitive markets.

Pricing Your Offer

Factors to Consider

Market conditions:

  • Multiple offers expected? Offer strong
  • Property sitting? More room to negotiate

Comparable sales:

  • What did similar homes sell for?
  • Price per square foot comparison

Property condition:

  • Updates and renovations
  • Needed repairs
  • Age of major systems

Days on market:

  • Listed today: Less negotiating room
  • Listed 60+ days: More flexibility

Seller motivation:

  • Estate sale, divorce, relocation may mean motivated seller
  • “No rush” seller may be firm on price

Pricing Strategies

At asking price: Standard approach for fairly priced homes

Above asking: Competitive markets, multiple offers expected, underpriced homes

Below asking: Overpriced homes, days on market, buyer’s market, condition issues

Escalation clause: “I’ll pay $1,000 more than any other offer, up to $X”

Making the Offer

Work with Your Agent

Your buyer’s agent will:

  • Draft the purchase agreement
  • Advise on offer terms
  • Submit offer to listing agent
  • Negotiate on your behalf

Purchase Agreement Contents

SectionDetails
PartiesBuyer and seller names
PropertyLegal address and description
PriceOffer amount
Earnest moneyAmount and how held
FinancingLoan type and terms
ContingenciesInspection, financing, appraisal
Closing dateTarget date
PossessionWhen you get keys
InclusionsWhat stays with property
DisclosuresRequired seller disclosures
ExpirationWhen offer expires

Submitting the Offer

Your agent submits to the listing agent, typically via email with:

  • Signed purchase agreement
  • Pre-approval letter
  • Earnest money check (or proof of funds)
  • Any additional documents

Personal letter: Some buyers include a letter to the seller. Can help in competitive situations but may raise fair housing concerns.

Possible Responses

Acceptance

Seller signs your offer as-is. You have a contract!

Next steps:

  • Deposit earnest money
  • Schedule inspections
  • Begin mortgage process

Rejection

Seller declines your offer entirely. Options:

  • Make a new, stronger offer
  • Move on to other properties
  • Wait and try again if property doesn’t sell

Counteroffer

Seller responds with different terms:

  • Different price
  • Different closing date
  • Changes to contingencies
  • Different inclusions

You can: Accept, reject or counter back

Multiple Counters

In competitive situations, seller may counter multiple buyers simultaneously. Best counter wins.

Negotiation Tactics

For Buyers

Start reasonable: Lowball offers may offend sellers and kill negotiations

Know your maximum: Decide your walk-away price before negotiating

Respond quickly: Delays signal hesitation and may lose the property

Focus on what matters: Trade things you don’t care about for things you do

Be flexible: Closing date, inclusions, minor repairs—flexibility makes deals

Understanding the Seller

Their motivation:

  • Why are they selling?
  • How quickly do they need to move?
  • Are they buying another home?

Their situation:

  • Multiple offers?
  • Specific needs (timing, inclusions)?
  • Emotional attachment?

Common Concessions

You might give:

  • Higher price
  • Faster closing
  • Fewer contingencies
  • Flexible possession date

You might get:

  • Lower price
  • Closing cost credits
  • Repairs
  • Inclusions
  • Home warranty

Competitive Markets

Making Your Offer Stand Out

Pre-approval vs pre-qualification: Pre-approval is stronger

Larger earnest money: Shows commitment

Fewer contingencies: Inspection and financing contingencies are standard; waiving is risky

Flexible closing: Match seller’s preferred timeline

Clean offer: Simple terms, no unusual requests

Cash or higher down payment: Signals financial strength

Escalation Clauses

“I offer $400,000 but will beat any higher offer by $2,000 up to $430,000.”

Pros: Automatically competitive without overpaying

Cons: Seller knows your maximum, may not be accepted

Waiving Contingencies (Risky)

Inspection waiver: Very risky—you accept unknown problems

Appraisal waiver: You cover any gap between appraisal and price

Financing waiver: You close even if loan falls through (need cash backup)

Better alternative: Shorten contingency periods rather than waive entirely

After Offer Acceptance

Immediate Steps

Within 24-48 hours:

  • Deliver earnest money
  • Confirm with lender
  • Schedule inspection

Within contingency periods:

  • Complete inspection
  • Negotiate repairs if needed
  • Complete appraisal
  • Finalize loan approval

Key Deadlines

Track all dates in your contract:

  • Inspection period (typically 5-10 days)
  • Financing contingency deadline
  • Appraisal contingency deadline
  • Closing date

Missing deadlines can void your contingency protections.

Frequently Asked Questions

How much should I offer below asking price?

Depends on market conditions, days on market and comparable sales. In seller’s markets, offers below asking rarely win. In buyer’s markets or for overpriced homes, 5-10% below asking may be appropriate.

Do I need an agent to make an offer?

Not legally required, but highly recommended. Agents draft contracts, work through negotiations and protect your interests. Without an agent, you may make costly mistakes.

How long does the seller have to respond?

Your offer should specify an expiration time (typically 24-48 hours). Sellers can respond anytime before expiration. You can withdraw before they accept.

Can I make offers on multiple houses?

Yes, but be careful. If multiple sellers accept, you could be obligated on multiple contracts. Withdraw offers on other properties once one is accepted.

What if there are multiple offers?

Seller may choose the best offer, counter all offers or ask for “highest and best.” Make your strongest offer upfront in competitive situations.

How much earnest money should I offer?

1-3% of purchase price is standard. Higher earnest money strengthens your offer in competitive situations. Only offer what you’re prepared to potentially lose.

Tags: making an offer home buying purchase offer negotiation
D

David Thompson

Former Bank Underwriter, 20+ Years in Lending

Our team of mortgage experts provides accurate, up-to-date information to help you make informed decisions about your home financing.

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